Marketing Updates To Sell Info Products Online

Tips For Making Book Covers That Sell Automatically

2006-09-14T22:25:00.000-04:00

Anyone who is, or has contemplated, writing a book need to keep a few important rules in mind when designing their book cover. And, the reason has everything to do with successfully getting your written work into the hands of many readers as is possible. That business belongs to the field of marketing and is vitally important… otherwise your long hours of writing, and the printer’s efforts to print out multiple copies for you will end up being wasted if the books end up sitting in a basement, garage or warehouse.

Here are the most important ingredients in order of significance:

You can read more by clicking ==> here! Self Publishers Need Great Book Covers

Tags: selfpublish selfpublishing book bookwriting bookcover coverdesign design graphics graphicdesign swipefile gerardleblond

MySpace Page Revealed For Gerard LeBlond

2006-09-09T15:45:00.000-04:00

The url address for Gerard LeBlond's MySpace social networking page is posted at: http://www.myspace.com/108392960

You can find more information by clicking ==> here.

Ten dollars in 1973 worth more than $10 in 2006

2006-08-18T14:44:00.000-04:00

If Joe Karbo Sold a Ten Dollar Book in 1973...

"Important note regarding Joe Karbo's book: The Lazy Man's Way To Riches:When he sold his book for $10 back in 1973 it was a nice even number. But ten bucks in 1973 was worth a lot more than today's "ten bucks".If Joe were alive today, and was still interested in selling his book...He would, due to the diluting effect of the Federal Reserve Bank's policy of printing piles upon piles of fiat (unbacked by gold or silver) money, have to sell his book at about..."

You can read the entire comment at: blog/2006/07/can-you-name-5-greatest-headlines-of-all-times

Tags: joekarbo karbo leblond gerardleblond timevalueofmoney money ten tenbucks silverdollar federal federalreserve federalreservebank bank fiat fiatmoney inflation lazy lazyman lazymanswaytoriches lazywaytoriches headlines headline greatest greatestheadline greatestheadlines

Joe Karbo Headlines for The Lazy Man's Way To Riches Book

2006-08-18T13:53:00.000-04:00

Gerard LeBlond Provides Examples of Headline Testing

"Joe Karbo tested a bunch of headlines for his Lazy Man's Way To Riches book. Here are some of them...1) Lazy Millionaire Wants To Share The Wealth2) California Millionaire Wants To Share The Wealth3) The Lazy Man's Way To Riches: 'Most People Are Too Busy Earning a Living to Make Any Money'4) How A Failure At 40 Can Retire A Millionaire Before..."

You can read the entire comment here: name-5-greatest-headlines-of-all-times

Tags: gerardleblond joekarbo leblond karbo headline headlines testing testheadlines testingheadlines lazyman lazymanswaytoriches

eXtreme Business Makeover Launches On 10 August 2006

2006-08-08T14:17:00.000-04:00

It's Going To Happen in Two Days

"So here’s the news: that which you have been waiting for is called: The Extreme Business Makeover program. There has been such a buzz in the Internet marketing community because this information is not only mind-blowing it has consistently proven to lead business owners and project managers to get one success after another… consistently, repetitively and like clock-work! The information contained within the program is..."

You can read the entire notice at: http://aboutyourwealth.com/2006/08/08/its-going-to-happen-in-2-days/

Tags: gerardleblond josephbentley leblond bentley extremebusinessmakeover winner videos markjoyner

Something Big Is Going To Happen That Can Positively Affect Your Wealth Level

2006-07-23T10:21:00.000-04:00

Something Big Is Going To Happen

"Major Announcement...

"It has to do with your wealth..."

Read more at: AboutYourWealth.com

Tags: HowToGetRich howto wealthy makemoney getrich wealth Bentley JosephBentley AboutYourWealth BigEvent Event launch ProductLaunch newproductlaunch

Legal "Bootleg" Copy of Mark Joyner Call - MP3

2006-07-21T21:23:00.000-04:00

Joe Vitale, Russell Brunson, Ewen Chia, Tellman Knudson,and Nitro Marketing covered the million dollar lessons they all learned from Mark Joyner in exclusive teleseminar

This call, held on 12 July 2006 with 500 attendees was SIMPLY AMAZING!

On this call the participants discovered the following:

4 mandatory questions to ask that will make or break your online success!
3 core elements that must be implemented by EVERY successful business!
3 letters that spell out an unbelievable buying frenzy from your prospects!
1 simple, sure-fire method to explode your online marketing!

And now you can download it, listen to and benefit from it - absolutely free!

Get access to the mp3 audio by clicking here.

Tags: mp3 marketing onlinemarketing MarkJoyner Joyner interview free freeinterview freemp3 GerardLeBlond business success JoeVitale TellmanKnudson onlinesuccess RussellBrunson EwenChia NitroMarketing teleseminar

Internet Business Building Video Reviewed by Gerard LeBlond

2006-07-20T00:37:00.000-04:00

"Rich Schefren's Internet Business Building Video Gets Two-Thumbs Up For Valuable Content by Gerard LeBlond!"

"Rich Schefren’s “Internet Business Process” video is what all “entrepreneur-wannabes” need to watch… digest… study and incorporate into their very being.

"Rich has distilled the essence of what is necessary to build a real business that can operate on its own without the creator of the business being a “one-man-band”.

"Michael Gerber’s E-Myth, Robert Kiyosaki’s Cash Flow Quadrant, Peter Drucker’s teachings, along with..."

The rest of the critique can be found at: www.strategicprofits.com/2006/07/19/video/#comment-2135

Tags: gerardleblond leblond richschefren critique businessbuilding video

How to Deal With a Hot Potato In 7 Steps Or Less!

2006-07-18T20:39:00.000-04:00

"7 Or Less Answers Will Tell You What To Do With A Hot Potato...
Guaranteed!"

"Here's the situation...

"Somehow you've ended up with a hot potato.

"Maybe you've had it for quite some time and there are things about that hot potato that you like but... when it comes right down to it...

"You can't deny that you're holding a HOT POTATO!!!!!

"What are you going to do with it?

"Best not to make a rash decision... you might regret the outcome... but what would a totally neutral... completely logical person make of this "Hot Potato" situation. Well, I have some good news for you.

"You don't have to wait for that neutral... analytical... knight in shining armor to come to your rescue. No...

"You can solve this high thermal content starchy problem yourself... here's how...

"Just read and answer a small number of questions and the answer will present itself to you. Ready... get set...

"Proceed to the first question..."

The rest of this article can be found at: gerard-leblond.com/2006/07/how-to-deal-with-hot-potato-in-7-steps.html

Tags: deciding flowchart FlowChartForDeciding GerardLeBlond HotPotato Dump Keep DumpOrKeep Logical Emotional Stay Go StayOrGo

Congratulations For Successful Product Launch

2006-07-18T19:10:00.000-04:00

Gerard LeBlond Congratulates Rich Schefren On a Spectacular Product Launch!

"Congratulations Rich…

"Jeff Walker can add another mark on his belt and this proves that your product launch map did its job! Bravo!

"Let’s see, 150 spots sold in 2 hours and 14 minutes…

"That’s 1.12 people signing up per minute when the order page became live (no time to read the fine print with these buyers) and a total of $749,250.00 less paypal fees and less miscellaneous overhead costs…"

The whole post can be viewed at: www.strategicprofits.com/2006/07/18/150-spots-sold-in-2-hours-14-minutes/#comment-2049

Tags: launchmap gerardleblond richschefren webdesign1s2c productlaunch launch

Gerard LeBlond Comments On Schefren's "Internet Business Manifesto"

2006-07-13T14:52:00.000-04:00

Gerard LeBlond Gives Rich Schefren Two Thumbs Up For His "Internet Business Manifesto" Guide

Comment by: Gerard LeBlond of webdesign1s2c.com, BasicDrumBeats.com and SellinfoProductsOnline.com

"The Manifesto is a distillate and organization of only the really important elements needed to make a business grow, survive, thrive and function (at some point) without the entrepreneur’s constant attention and care.

"Some critiques have whined that the secrets contained within this document are “common sense”.

"I agree that most of the concepts do make sense but they only seem to be “common sense” because of the clarity with which the author has stated them.

"Few people are capable of organizing a multitude of ideas, finding the common thread and then packing the information in an easy to understand format..."

The rest of the comment can be read at: www.strategicprofits.com/2006/06/22/internet-business-manifesto/#comment-1848

Tags: manifesto bruceschefren internetbusiness internetbusinessmanifesto gerardleblond entrepreneur author clarity

Review of AudioGenerator Service By Gerard LeBlond

2006-07-13T01:28:00.000-04:00

"What You Need To Know About AudioGenerator Software"

By: Gerard LeBlond

"Tests have shown that people enjoy and pay better attention when people speak to them directly than if the message is given to them in a memo, in a letter or via written words that are splayed out across a computer screen.

"With online audio you not only convey the same information that can be printed on the computer screen but listeners benefit from your tone of voice, your inflections and your personality.

"If my message is of interest to you I encourage you to read on and discover just what I had to do to produce this short audio message and how you can do the same for your website..."

The entire review can be read at: www.sellinfoproductsonline.com/audio_generator_review.html

Tags: audio audiogenerator review webaudio armandmorin gerardleblond

7 Essential Direct Response Books

2005-08-22T17:05:00.000-04:00

Here's Gerard LeBlond's list of the seven essential direct response books that should be in the library of any direct response advertising aficionado.

"How To Position Yourself As The Obvious Expert"by Elsom Eldridge Jr. and Mark Eldridge;
"Being Direct: Making Advertising Pay"by Lester Wunderman;
"Making It!: Wealth-Building Secrets from Two Great Entrepreneurial Minds" by E. Joseph Cossman and William A. Cohen;
"Become A Recognized Authority In Your Field - In 60 Days Or Less" by Bob Bly;
"How I Raised Myself From Failure To Success In Selling" by Frank Bettger;
"Secrets of successful direct mail" by Richard V. Benson; and
"Breakthrough Advertising" by Eugene M. Schwartz.

You can find the list and brief remarks about each entry at: Amazon's Listmania!

Kevin Trudeau Radio Ad Transcript For His Book

2005-08-20T23:06:00.000-04:00

So you have a product or service and you want to advertise on the radio.

First, you'll need to create a transcript of the radio commercial that you want to be aired.

To develop the confidence and flair for writing a "radio spot" I suggest...

record radio ads
transcribe the ads yourself, in your own hand writing
read it out loud a couple of times and then you should
record yourself as you read out the transcript,
listen to your hand-made recorded ad and see how it sounds.

Once you've repeated this process about 50 to 75 times (using 50 to 75 different ads) you'll start developing a super deep-in-your-bones-muscles-and-neurons feeling about what it's like to write good ads.

Then you'll have the confidence to start writing your own commercials because you'll already have logged in the practice and you'll have a feel for writing ads.

Following is the long version of Kevin Trudeau's "Sssshhh" ad.

----- Begin Transcription ------

Sssssshh...

Can you keep a secret?

Well so can drug companies and their big secret is...

They Don't want YOU healthy.

If you're healthy, you don't buy THEIR DRUGS!

It's time to blow the whistle on the big drug companies with Kevin Trudeau's Best Selling Book: Natural Cures "They" Don't Want You T Know About
There are natural cures and preventatives for virtually every disease.

Cancer
Heart Disease
Diabetes
Arthritis
Obesity...
If you have acid reflux, high blood pressure, migraine headaches...

The Drug Companies are keeping the truth from you.
There are all natural, non-surgical & non-prescription ways to cure and prevent virturally every disease.

Get your copy of Natural Cures "They" Don't Want You T Know About where ever books are sold, or
You can order by phone and get a free weight-loss CD
Call One Eight Eight Eight Five One Five Cure
That's 1-888-515- C... U... R... E

------- End Transcription --------

There you have it...

The Kevin Trudeau "long version" radio commercial (spot).

Radio Ad Transcript For Kevin Trudeau Book

2005-08-20T22:36:00.000-04:00

If you have a product and you want to advertise on the radio you'll need to create a transcript of the radio spot (ad).

"But I don't know where to start!" you yell out in frustration.

First of all, I hear you. And, from where I'm sitting it's pretty clear you need to practice. So this is what I suggest...

If you haven't done so already, you should record radio ads and either transcribe them yourself (best approach) or have someone else do it for you.

Then, in your own hand-writing you should write out the ad. And then...

You should read it out loud a couple of times and then you should record yourself as you read out the transcript.

Once you've repeated this process about 50 times (using 50 different ads) you'll start getting a deep-in-your-bones-muscles-and-neurons feeling about what it's like to write good ads.

Then you'll have the confidence to start writing your own commercials because you'll already have logged in the practice and you'll have a feel for writing ads.

So, to help you get started I'll help you get the first one going.

Lucky for you I've already recorded a direct response radio commercial in that aired in the Syracuse, NY market sometime around the first half of August 2005, A.D.

I call this the "Sssshhh" ad because that's the first word out of the narrator's voice.

Before we start, please be aware that there is a long version and an abbreviated version of the following ad.

Here is the short version.

----- Begin Transcription ------

------- End Transcription --------

There you have it...

The Kevin Trudeau "short version" radio commercial (spot).

The Time Value Of Money

2005-07-11T09:37:00.000-04:00

While money doesn't come with instructions on its acquisition, preservation, use and enjoyment...

There are some things about money that should be tops on your mind when ever you think of this handy medium of exchange. And...

The first, and most important aspect of money that you must never forget is its "Time Value".

The Time Value of Money refers to the fact that yesterday's money is worth more than today's money and today's is worth more than tomorrow's.

In 1932 the United States experienced The Great Depression... unemployment soared as did the price of things. Using that time as lesson number 1 in our understanding of...

The Time Value of Money

What cost $1.00 in 1932 would cost $12.15 in 2005. Or,

Put in another way, if you bought exactly the same items in 2005 and 1932 (say one cup of coffee), they would cost you $1.00 and $0.08, respectively.

Let's take a look at another example.

This time we'll look at Joe Karbo's book called "The Lazy Man's Way To Riches".

Back in 1973, Joe was selling the book for $10 a piece. But, what would the adjusted value be in 2005?

Turns out that $10 in 1973 is equivalent to $44.15 in "2005 U.S.A. Dollars!"

On the day that this report was written I checked the price of Joe Karbo's "Lazy Man's Way To Riches" and for a new copy it was:

$30.00

Now, I don't know who currently owns the rights to Joe's book (he died in 1980) but that person or corporation or outfit is not keeping the price up in real dollars...

If they did, then the book should be selling for at least $14.15 more than the current price.

Now, you might want to perform these type of calculations yourself using different dollar amounts and different starting and ending years.

"How can I do this for myself?", you may ask.

Excellent question.

Here's the answer: Go over to http://www.westegg.com/inflation/ and you'll find a Time Value Of Money Calculator...

The owner of the page calls it an Inflation Calculator but that's the one that I used to generate the numbers found on this page.

For Sell Info Products Online dot com (www.sellinfoproductsonline.com) this is LeBlond, Gerard LeBlond, and I'll see you there.

P.S. Here's an interesting "Time Value Of Money" question:

In 1498, in Italy, Michelangelo was commissioned to sculpt the Pieta for 450 gold papal ducats

If any one can figure out what 450 gold papal ducats of the year 1498 is worth in year 2005 U.S.A. dollars please let me know. You can send me a note at Gerard LeBlond, c/o West-Gate Press, P.O. Box 226, Jamesville, NY 13078-0226

P.P.S. If you get the answer correct I'll send you a special thank-you gift.

Caio!

How to Build Your Opt-in List

2005-06-29T03:00:00.000-04:00

Learning how to effectively use opt-in email marketing to build a business is one the most common obstacles to earning new customers.

Education, training, and customer support are a huge part of what helps drive SellInfoProductsOnline.com customers to new levels in their businesses.

Recently Duct Tape Marketing Founder, John Jantsch and the founder of Aweber.com chatted on an hour tele-conference regarding issues important to new and growing businesses using opt-in email marketing.

Available at no cost, you can listen to the recorded MP3 conversation at the website below.

Learn How to:

How to build an opt-in email list.
Why every small business should build an email list.
Creative ways for marketing with opt-in lists.
How to ensure CAN-SPAM compliance.
Tricks to prevent your list from going bad.
Tips to get opt-in email delivered to the inbox.
Learn how to get your email opened and read.
Ways to build an autoresponder system into a web site.
Methods for using an autoresponder system in customer service.
The future of opt-in email marketing.

Click on the following link for the mp3 recording: http://www.aweber.com/audio-building-opt-in-lists.htm?203755

From Sell Info Products Online dot com (www.sellinfoproductsonline.com) this is LeBlond, Gerard LeBlond, and I'll see you there!

7 Free Reports From John Carlton

2005-06-20T12:13:00.000-04:00

On June 29th, The Most Ripped-Off Marketer Online
Reveals Proven Headlines, Tested Sales Copy Hooks, And
Killer Closing Secrets That You, Too, Can Finally Steal
For Your Own Website!

Hi, this is LeBlond, Gerard LeBlond and I have an important question for you:

Have you ever heard of John Carlton?

Well, he's an expert marketing man.

And nowadays his name may be at least slightly more familiar… because so many people online are talking about him right now.

And with good reason --

John helps even rookie marketers transform their Web sites into cash-generating machines.

He even forces experienced marketers to kick profits up a few notches. But he doesn't rely on technology gimmicks.

No. In fact, he's not a technically adept guy.

Instead… John is what you might call an “old school” marketing wizard.

He's been a top copywriter and marketing advisor for over twenty years, cutting his teeth while working as Gary C. Halbert's protege, so his early career pre-dates the Web. But that turns out to be a good thing.

Why? Because… until very recently, people were making ridiculous money online just by slapping any old kind of site up. Many people accidentally earned fortunes, by being the first -- and often the only -- site in their market.

It was easy pickings. And that's changed. The Web has gotten so flooded with new users, that many entrepreneurs are risking becoming victims of their own success. How? Because when the money gets too good, the competition gets really nasty.

That's where John comes in.

He's been writing killer copy for the Web for over a decade… but the reason he's so good is because he sharpened his talent by kicking butt in the much more difficult , and much more crowded , fields of direct mail, infomercials, and direct response ads in newspapers and magazines.

He's been one of the highest-paid copywriters and marketing experts for a very long time. Past clients include Agora Publishing, Rodale Books, Phillips Publishing -- the largest mailers in the world -- and he's worked closely with all the legends in marketing: Jay Abraham, Gary Halbert, Dan Kennedy and everyone else you can name. And, whenever seminar promoters want to sell out a seminar they only have to invite John Carlton as a guest speaker.

More importantly, he's helped countless entrepreneurs to go from zero to a million bucks, in record time… by writing world-class ads and letters for them… and by teaching them how to do it themselves. There isn't a better teacher out there. This guy knows his stuff, and knows the secrets of forcing students to absorb it, fast.

Knowing the technology of the Web will only take you so far. Being able to write code, or modify software, won't help you score a single sale.

You need to understand the secrets of great salesmanship to turn opt-ins into customers. Bling and flashy graphics ne.ver convinces anyone to open up their wallet and send you money. But killer copy does. It's the one breakthrough tactic any smart marketer would kill to learn.

Like I said -- the days of zero competition and lazy writing are ending for the Web. And the online competition is surging, even in small niche markets.

Yet, the top marketers are not afraid. These “insiders” know that their true secret weapon for continued massive online success… is learning, and using , the simple “old school” proven and tested selling secrets that John Carlton teaches.

And I've got a special gift for you: John has provided 7 reports that reveal specific -- and very detailed -- secrets of selling through powerful, compelling “classic” salesmanship. The way he teaches, it's easy, once you see how it's done.

Plus… I want to give every one of these awesome reports to you, as my gift…

For Free.

This is exactly the kind of “insider” unfair advantage you can use to boost your bottom line dramatically, immediately… and under any situation you're in. If you're not doing well, this kind of info can change your life. If you're limping along with what John calls “heartbreak” results -- because you just know you're only getting a fraction of the profit you should be getting for your market -- then this stuff will help you break through to the big leagues.

And if you're already cooking online… guess what? This material can help you cement your position. No matter what happens, or how the economy or your market changes.

It's powerful information.

These 7 free reports are downloadable. No-obligation, no hidden catch. Just head over to this link: http://www.carltoninternetstrategies.com/cmd.php?af=277843, create your own username and password and log on.

Very simple.

You're going to like this.

From Sell Info Products Online dot com (www.sellinfoproductsonline.com) this is LeBlond, Gerard LeBlond... and I'll see you there!

Mailing Lists Are Critical To Your Business

2005-06-17T22:17:00.000-04:00

This is LeBlond, Gerard LeBlond and the topic is mailing lists.

There are three kinds of mailing lists:

House Mailing List or "House List" for short;
Rented List;
Junk List

The "House List" consists of your business' own collection of customer names, addresses, web addresses (if available), phone numbers, and buying history of each customer (i.e. when was the last time a customer bought from you? What was the unit of sale? How did the person pay? By credit card, cash, check, lay-away...). The house list is the most valuable list a business can own and use. And, it's most valuable to the "house" in motivating its own customers to buy more front-end and/or back-end products or services.

The "Rented List" is some other business' "house list" that it rents to you. It usually has some "tracking names" that the list owner has placed in the list to keep track of how often you use the list. In other words, if you rented it for a one time mailing and the "tracking names" get mail from you 2 or more times that means that you are cheating the list owner. So be aware... and play by the rules and "always play nice".

"Junk Lists" are lists that contain names and addresses of random people who are not really targetted prospects... they are just "filler names" to make the list look like a list but if you ever rent one of these junk lists you will find that your ability to make sales will be pretty darn low... about as bad in performance as if you had simply mailed your promotion to names taken out of the phone book. Yeeeicks! At least if you were to use names out of a phone book you would save yourself the exhorbitant rental fee for a list that isn't worth the paper it's printed on. So...

Avoid junk lists because they could mortally wound you if your starting out in business or if your business is in desparate need of cash infusion and is banking on a successful mailing campaign.

From Sell Info Products Online dot com (www.sellinfoproductsonline.com) this is LeBlond, Gerard LeBlond... and I'll see you there!

Auto Insurance Sold Via The Internet

2005-06-12T15:54:00.000-04:00

This is LeBlond, Gerard LeBlond from Sell Info Products Online dot com (www.sellinfoproductsonline.com) and I want to talk about auto insurance sold using the internet.

I visited overture dot com the other day and used their resource center and then checked some key words on their "bids tool".

And what I found was very interesting. First, I compared the highest bids paid for the following keywords "auto insurance" and "D u m p s t e r".

The first one had maximum bids of $12.55 and $11.07 while the latter word had high bids of $0.16 and $0.13.

That means that whenever an auto insurance company, advertising on a pay per click basis, has a click that costs the company over $10! While the "d-u-m-p-s-t-e-r" furnishing companies only have to pay less than twenty cents per click.

That's a big difference.

And the only thing that can make the auto insurance companies pay so much to attract leads are the huge profits associated with getting good qualified leads.

But it doesn't do an auto insurance sales company any good having great leads if they do a lousy job converting those leads into customers.

That's why auto insurance salemen, even "d-u-m-p-s-t-e-r--r-e-n-t-i-n-g" companies, and all other entrepreneurs for that matter, need to know how to convert the "lookers" into paying customers.

So, if you're in sales I suggest you get your hands on a 35-page pdf document that is powerful reading, yet still a quick read, designed to show you how to make your business bloom.You’ll learn more ways to put a pot full of money in your bank account than you’ve probably learned in your entire business career.

To get your copy of his report, go to:

http://www.SellInfoProductsOnline.com/windfallreport.pdf

Jay Abraham's Latest Report For Free! How To Get Your Hands On It

2005-06-10T12:21:00.000-04:00

Hi:

This is LeBlond, Gerard LeBlond from Sell Info Products Online dot com (www.sellinfoproductsonline.com) and I want to start with the “Who’s Who” book.

If you've never seen one, it's a monster-sized encyclopedia-like tome of the most influential and prestigious luminaries in different fields of endeavor.

Well, there’s one man who probably ranks at the top of more "Who’s Who in Business-Building" than any other single individual I know.

His name is Jay Abraham.

Odds are pretty good that you’ve heard of him before because his fame and reputation are almost mythical throughout the online & offline marketing world.

Jay has engineered more impressive financial breakthroughs for more people in more varied types of businesses, in more ways, in more countries, and in more industries than almost any other person out there.

He produced a 6-cassette instructional course called "Your Secret Wealth", published by Nightingale-Conant.

It's a classic and a best-seller. But,

If I took the time to list Jay's credentials, to summarize the remarkable articles the press havewritten about him, to list the hundreds of prominent people he’s personally helped or riches to super-riches success stories he’s single-handedly engineered and orchestrated, it would take literally a thousand pages.

In fact, there are two thousand pages of case studies alone that have been written about this man’s near miraculous feats.

He’s so darn good at what he does, he can command $5,000 an hour---$40,000 a day when he does it.

People line up to pay him $25,000 each to attend his expensive seminars.

Others, who missed a seminar, pay thousands to buy his seminar tapes. He's that good!

I want to introduce you to a brand new service this man is launching today, right now.

Expressly for people like you who would benefit monstrously and wildlyprofit from his help---but wouldn’t ordinarily be able (or willing) to pay his staggering fees.

If you think this is hyperbole, think again.

There’s a report I’ve gained access to that I’d first love to share with you. This man wrote it and it’s entitled“Windfall Profits Paradox.”

Its a 35-page pdf document that is simple, but powerful reading.

You’ll learn more ways to put a pot full of money in your bank account than you’ve probably learned in your entire business career.

To get your copy of his report, go to:

http://www.SellInfoProductsOnline.com/windfallreport.pdf

It’s my service and gift to you to stimulate you to immediately investigate the impressive and enriching proposition he’s come up with for business owners, start-ups, entrepreneurs and self-employed people like you.

It’s truly exciting.

It’s unparalleled, and frankly... it’s almost indescribable and indefinable.

I believe it’s the answer you’ve been searching for. And with that...

I will leave you purposely intrigued and challenge you to trust me so that you can learn about this all-important opportunity.

Respectfully,

Gerard LeBlond

P.S.: One more thing. It’s important.

Because this generous man wants to reward every business owner and entrepreneur who’s decisive and takes action today--the first day of the launch of his brand new service, he’s offering to gift to you a $400 book that 60,000 business owners have paid almost $400 apiece to get their hands on. It is his famous book called:

“Money-Making Secrets of Marketing Genius Jay Abrahamand Other Marketing Wizards”.

I recommend and urge you to move fast.

If you wouldprefer to just read his executive overview of his brandnew service, everything is spelled out at:

http://www.abrahampublishing.net/app/?Clk=1113268

From sell info products online dot com (www.sellinfoproductsonline.com) and Basic Drum Beats dot com (www.basicdrumbeats.com) this is LeBlond, Gerard LeBlond and I'll see you there!

Yellow Page Ads That Pay For Themselves

2005-05-08T13:18:00.000-04:00

It doesn't matter what type of business you create...

If you don't have customers...

You Don't Have A Business!

How do you get customers?

You get the word out... but, some methods of spreading the word that your business exists are more effective than others.

What can give you the best bang for your buck?

Answer: A three-pronged strategy that includes

yellow page advertising,
direct response mailings and
direct response advertising.

The rest of this report will focus on effective yellow page advertising to push customers to your business. Subsequent reports will focus on the direct response mailings and advertising prongs of a successful marketing strategy.

Yellow Page Ads That Pay For Themselves

Let's use the example of an attorney who decides to start his own practice specializing the the field of "Wrongful Injury Law"...

He's an "Injury Lawyer" and proud of it... but, the last firm he worked in forced him to sign an agreement that prevents him from taking any clients he may have worked with on behalf of the firm with him should he leave the company.

So, the lawyer needs to draw new customers to him.

Lucky for him, people get injured all the time so it's not like there's a paucity of customers in the "pool of potential customers".

Lucky for him, as I wrote these words, I had by my side the Syracuse Metropolitan Area SuperPages: "America's Best Yellow Pages". And...

On the front cover was a 1/6th page horizontal ad for an injury lawyer. On the back cover were two half page ads , again horizontal ones, for injury lawyers. Of those three ads one was better than the others... even though they all cost an arm and a leg to purchase!

Let's say the ads each cost $15,000... (might be less but it could be a lot more... but we'll use it as an example) wouldn't it be a shame if one of those ads didn't generate enough business to pay for the cost? It could be disasterous for a newly founded company. So...

How do we make the ad work and pay for itself?

Answer: Design the ad, not like a typical yellow page ad, but as a direct response ad...

What does a direct response ad look like? Well, not like the average yellow page ad so don't go looking in the yellow pages for guidance and...

Don't expect the yellow pages sales person to teach you how to write an effective direct response ad for you... those sales people are trained to sell a certain style of ad (business name, address, phone number and maybe a little map showing its location and maybe some bullet points highlighting the products or services you offer... "those things do not a direct response ad make").

Create an ad that draws attention from your competitors' ads by saying something like:

"Warning! Don't Hire An Injury Lawyer Without Knowing the Answers to The 7 Important Questions That Will Show You Whether The Lawyer Is Really Working For You Or Someone Else! Call this 24-hour recorded phone number XXX-XXX-XXXX for your free copy of the valuable report called: "The 7 Question Test That Any Injury Lawyer Must Pass Before You Hire Him." The report is free and you are under no obligation to buy anything. When instructed to leave your name and address please speak clearly and spell any uncommon word. Thank you."

Now, you'll have to set yourself up with a 24-hour recorded message line that takes messages and you'll need to create a short little report that presents and addresses that 7 questions that you feel every informed potential client should ask an injury lawyer who is soliciting his business. But, there's something else that has to appear in this "Free Report".

In the back end of the report, after all the questions have been answered, explain how your firm rates relative to the questions and then mention what your firm can and can't do for a client and then end with a way that a potential client can set up a free consultation with your firm or how they can sign up for other services your firm provides, or how they can receive your free monthly newsletter (or periodic "keep-in-touch" letters).

The way the above yellow page ad has been designed is to make your firm the "go-to" business and the one that "looks out after the interest of the little guys".

That ad helps your firm credentialize itself as a legitimate and authoritative source of valuable information that creates trust and becomes a magnet for attracting new customers.

The example above is for illustrative purposes only. So...

If you can only think of 5 really important questions that should be asked then change the title of the report accordingly. But, the guts and structure of the ad is what counts...

It does the following:

Offers a valuable FREE report
Offers timely information
Captures the names and addresses of potential clients each time someone asks for the report
tells people what to do, step-by-easy-step, for them to take action
moves people to contact your firm over the others because of the warning

Study this tactic, and look in your own yellow pages to see if any other Injury Law Practice is using a similar approach in their yellow page advertising...

I would guess that you would be one of the first, in your locale, to use the tactic if you decided to do so...

And your ad will most likely stand out from the crowd and give you the amount of business that you are looking for and that you deserve.

From Sell Info Products Online dot com (www.SellInfoProductsOnline.com) and Basic Drum Beats dot com (www.BasicDrumBeats.com) this is LeBlond, Gerard LeBlond and I'll see you there.

Make Interactive Sales Letters That Discover Your Reader's Wants Like An Electronic Mind Reader!

2004-10-11T23:16:00.000-04:00

I made my first interactive sales letter this week-end and it is amazing in a number of ways.

First, the program called Interactive Sales Letter Pro works as advertised and...

Second, the ecommerce sales letter that I made is simply an amazing thing!

It might not be perfect but...

At least it exists... (I took it from conception to realization)

And I can always do A/B tests using my new web page as the standard that can only be improved with testing.

Some time ago I wrote a book called "The Hip-Pocket Guide To Basic Drum Beats" and then I wrote an ecommerce sales letter that can be found at www.basicdrumbeats.com

If you go to that link you'll see the original "non-interactive" sales letter.

Take a look at it.

Then go and check out the interactive version at www.basicdrumbeats.com/index3.html

If you don't answer the first question identifying what kind of drummer you are the letter doesn't ask you a second set of questions. But...

If you do make a selection you'll find a second question further down in the sales letter that is designed to figure out exactly where you're coming from and once you make a selection from the second question the bottom part of the sales letter adapts to your input.

Go and click on the interactive version of www.basicdrumbeats.com
and check it out.

Just click on the first option of question one and see how the site changes.

Then go back and make a different "first option" choice and you'll see how "smart" that page is!

And,...

If you want to get your own license to use the Interactive Sales Letter Pro Wizard go to the following link:

http://www.interactivesalesletter.com/discount_code/smartsalescopy

In the next post I'll explain how I was able to easily work out a bug that originally prevented me from loading my "interactive sales letter" to my hosting service's server.

From Central New York, this is LeBlond, Gerard LeBlond and I'll see you there!

Who Else Wants To Know How To Write Sales Letters With Built-in Corrective Feedback?

2004-09-23T12:34:00.000-04:00

Hi;

This is LeBlond, Gerard LeBlond and as a copywriter I know how tough it is to write a sales letter that speaks directly to the reader...

One that the reader feels was written specifically for her.

Up until now a sales letter pretty much either had to sacrific some specific details or had to cover all bases in the hopes of connecting with a possible reader.

We can all agree that either of those cases have major shortcomings.

Because the moment you either disconnect with the reader or the reader gets bored...

It's "game over"...

But imagine if you could write an e-commerce sales letter that quizzed the reader to find out a little about that reader's situation in life...

To find out a little about that reader's Wants...

And Dreams...

And Needs?

What if I showed you a way in which you could get your readers to tell you about themselves and then have the sales letter automatically and instantly change to speak directly to that person?

Would that interest you?

Well, guess what?...

I have good news because there is a way to do just that.

Take a look at this!

It's called The INTERACTIVE SALES LETTER PRO™ web-based software tool.

What can it do? Well, just...

Imagine if your sales letter magically knew what each
different visitor to your site was thinking, and instantly
changed its text -- personalizing a specific offer for
each one!

Would you sell more? Double, even TRIPLE your profits?

Of course you would!

Announcing -- Interactive Sales Letter Pro™. A radical
departure from what you're used to! So advanced, it is
being touted as the new standard for online sales letters.
Even the top marketing "Gurus" are lining up for this one!

Check-out a working sample of "Corrective Feedback" and
get a free e-course on how this BREAKTHROUGH CONCEPT
hypnotizes your visitors into saying "YES!"

Click on the following link:

http://www.interactivesalesletter.com/discount_code/smartsalescopy

Or fill out your name and email address in the orange bordered ad in the left frame of this page

It's the one that says "Interactive Sales Letter With 9X More Accuracy"

You'll get a free special report that gives all the information you need to know about this amazing software technology.

Remember...

IF IT'S NOT INTERACTIVE, IT'S NOT EFFECTIVE!

For www.sell-info-products-online.com this is LeBlond, Gerard LeBlond and I'll see you there.

New Software Lets You Write Sales Letters That Adapt To Your Reader's Interests!

2004-09-20T10:58:00.000-04:00

Hi:

This is LeBlond, Gerard LeBlond with news that simply can't wait to be told...

Every now and then I come across something that
makes me 'stop dead in my tracks' and say, "Whooa...it's about time somebody invented this little baby!"

Well -- let me tell you -- I have found one of those "little babies" on 20 September 2004 and the sight of it just about floored me...

and I'm STILL on the ground!

Here's the story:

Scott Stevenson has been developing websites and
programming online for years. However, he just recently
aimed his skills towards helping people like you and I
move up to the next level of online interaction.

Scott has just thrown out there his debut concept
(the first of many, I'm sure) to the world of internet
marketers and online copywriters. His Interactive Sales
Letter concept is based on a script that can "Find Out" what
each and every unique visitor to any particular site is
most interested in, and DYNAMICALLY change the
sales letter's text to feature that benefit or product further
down the page!

Talk about connecting with your reader!

It's a fact; if you know what someone wants and you can tell that person that you can satisfy that "want" they're pretty much sold.

The problem with ecommerce sales letters is that the copywriter had to throw in everything plus the kitchen sink to hopefully cover the benefits and product "wants" of many varied and unknown readers.

But Scott's software can explode your conversion rates by having the readers make their wants known right on the ecommerce sales letter but clicking on interactive buttons!!!

Once a desire has been selected the software code automatically adjusts the sales letter, below the field of the reader's view, to talk directly to the reader's desires. It's amazing!

This is a HOT idea! I myself, am thinking of all the
various types of questions I would like to ask MY
visitors, especially if I was able to INSTANTLY reply
to their answers! Just like a real salesperson!

Or even HOW you talk to them. By using alittle psychology
in your strategy, you can ask questions to identify each
visitor, and talk to them with different tones or topics.

I have included below an excerpt from his book, The
Interactive Sales Letter, which explains more about
the idea behind it all.

Check it out....

-----------------------------------------------------------------
THE INTERACTIVE SALES LETTER

DIFFERENT WANTS & NEEDS

The internet has evolved into the ultimate search tool for
anything and everything that you could want. That said,
today’s Internet users are not like they were a few years
ago, surfing around in a “let’s see what I come across”
mode. They are disciplined and focused. They know what
they want and they utilize this medium to target their own
needs, quickly and efficiently. What they don’t want is to
be delayed or confused by a bunch of hoopla that doesn’t
pertain to them.

Instead of trying to write a 10 ft. long blanket order for
the masses, which includes the kitchen sink, why not write
for the user who is right now reading your page? For that
one specific moment, you have a potential customer at your
site, reading your copy, debating if they should read on or
move on. You will only have one chance at this person, so
make it count.

GIVE THE PEOPLE WHAT THEY WANT!

The average user is inundated with garbage all day long,
from commercials, billboards, print ads, banners, and of
course, spam. Their eyes are glazed and their brains are
numb from the monotony of it all. Your job as a
marketer/copywriter is to wake them up and prove that you
have something they want. The only way to do this is to
focus on their needs…

Clear, direct copy that talks to their specific needs –
not the previous or next reader’s - but this particular
reader’s specific needs.

I’m sure many of you have heard of Dan Kennedy. If you
haven’t, he is one of the best sales letter writers out
there. His book, The Ultimate Sales Letter, is an
established cornerstone of the industry. You may even have
a copy of it floating around your home office…
However…it’s hard to imagine that after only 2 years since
the Second Edition was published, much of the online
relevance of this book is outdated. Gotta love that
technology!

Don’t get me wrong, it’s a great book to learn how to write
sales letters. However, I am not going to teach you how to
write sales letters; I’m going to teach you how to make them
9x more effective in targeting your visitors!
Technology has advanced enough to provide a technique that
will revolutionize the way copy is written online from this
day forward.

Was that a bold statement?

Maybe. But if you get it, than you’ll immediately start the
coffee pot and begin restructuring all of your content, only
pausing to master the possibilities.
I want you to read this excerpt from The Ultimate Sales Letter
by Dan Kennedy (page 15) :

<---Begin Excerpt--->
There is a classic sales legend about the hotshot salesman
pitching a new home heating system to a little old lady. He
told her everything there was to know about BTUs, construction,
warranties, service, and so on. When he finally shut up, she
said, “I have just one question --- will this thing keep a
little old lady warm?”

Each time I’ve gone shopping for a personal computer, I’ve
seen the same selling error repeated over and over again in
the computer stores I’ve visited. These salespeople tell me
everything about what’s important to them, but they never slow
down long enough to find out what’s important to me.

The mistake is even easier to make in crafting a sales letter,
because there’s no possibility of corrective feedback from the
customer during the presentation. That’s why you must determine
accurately, in advance, what their priorities are. And you must
address their priorities, not yours.
<---End Excerpt--->

Everything he stated is 100% true...
in the offline world!

However, as a programmer in the online world, I said, “Wait a
minute… No possibility of corrective feedback?

This is the Internet for crying out loud. It’s an interactive
communication tool. Heck, I get corrective feedback even when
I don’t ask for it. Click, click, click."

So the next day, I was hard at work researching this
phenomenon. How could such an obvious idea go untouched? Sure,
the book was a few years old, so I figured somewhere online
somebody is getting real-time corrective feedback. But I was
unable to come up ANYTHING!

What I DID find, was a whole lot of tools and people promoting
the same tactics and strategies used in that far off detached
world some call “Offline”.

TODAY'S SALES TOOLS

I found tons of polls and surveys that one can give, but what
good is that? Yes, it’s great to analyze your well-thought
questionnaire for “next time”, but what if that visitor doesn’t
give you a next time. And now he’s moved on because he just
wasted a valuable 2 minutes of his time filling out 10-20
questions that don’t really give him an immediate result that
is pertinent to him, just to you.

All of the articles, books and ebooks I come across about sales
letters or copywriting, are mostly regurgitating the same info
as the last. I understand, there are proven techniques out
there, there are copywriters who are experts in their field,
and I applaud them. The known experts are the ones who have
earned it, with groundbreaking writing styles and forward
thinking solutions that build upon those proven methods rather
than just repeating them. They simply find new ways to reach
the all important goal...the sale!

THE SALES GOAL

The goal of any sales person is to make the sale. But what is
a sale to the customer? A sale buys the customer a solution to
the customer’s specific problem.

This can be done more easily with an idea of what that specific
problem is, obviously. That is why salesmen harness an
amazing-advanced-top-secret-technique to dig out that hidden
problem…

They ask!

When you walk into a pet store you’re obviously looking for a
pet and not diapers (at least for most of us). So you know
that the chances are good that the pet store has something that
you want…
But does the salesperson say, “Here is our selection of pets,
have fun.”

No, they ask a very simple question, “What type of pet are you
looking for?”

I can’t stress enough how vital that question is!

With your simple off-the-cuff response, “A dog for my son”,
that sales person has immediately zeroed in and targeted you.
You are now a proud member of the Dog category.

Think about it!

Now the salesperson doesn’t have to waste his breath with trying
to sell you a cat, bird, hamster, fish, lizard, or anything else…
other than a dog.

I don’t even have to tell you what would be the next thing out
of his mouth, you already know…

“What kind of dog are you looking for?”

Narrowing down the field to “give the customer what they want”
and not waste time in the process is the second vital question.
There is no point in bringing out Rex, the German Shepard, if
the customer is looking for a small “yo quierro taco bell”
Chiwawa.

The same exact scenario transaction takes place for every
industry in every aspect.

Home Depot employees aren’t going to bother showing you toilet
plungers, if you need a light switch.

Am I right?

Even if you only have one product, I’m sure there are certain
features or specific benefits that could be promoted
specifically to one customer rather than another.

CORRECTIVE FEEDBACK AT LAST

Asking 2 questions will target a customer better than any
professional sales letter could ever hope to. This is called
"Corrective Feedback". You get to know what's important to
each and every customer. The grand quest of unlimited
knowledge can be answered by asking the right questions.

Are the bells going off yet?

The main goal in that verbal-transaction was to narrow down the
customer’s need -- and to provide a solution for that need. By
asking the first general question, we are able to at least
categorize our customers. By categorizing them, we can
concentrate on their mindset and what our next question would
be to hone in on that.

Two questions is vital to categorize and to further target a
potential customer or promote a special feature. You can now
understand that if the next customer says “Cat”, how
dramatically that would effect what your next question would
be. Would you be gearing up Rex? "Sorry again ol'buddy."

Remember this...

The goal of any sales letter, pitch, call, etc. is to solve
a problem, to make the customer’s life easier or save them
time. Find out what the potential customer is looking for and
offer a solution that satisfies that.

Period.

-----------------------------------------------------------------

What do you think?

Well, get ready for this...

Scott has done it! He actually turned this concept into reality,
and possibly the NEW STANDARD for online sales letters!

The Interactive Sales Letter is the first and only tool (I know
of) to bring you the "Corrective Feedback" needed to convert your
visitors into buyers!

It targets them with 9 times greater
accuracy!

Today's online sales letters can't even come close to
a number like that!

Check out the Interactive Sales Letter for yourself (URL below)
and GET INTERACTIVE!

http://www.interactivesalesletter.com/discount_code/smartcopy

Best Regards,
Gerard F. LeBlond

P.S. - Be sure to check out his affiliate program! I'm not going
to hide it from you, I'm a member, and I love it! Get in early like
I did and ride this new breakthrough until every single e-commerce
website is using it! Then he'll probably dumbfound us again...

Let's hope:)

P.P.S. Check out the opt-in box to the left of the screen and sign up for a free report explaining how this Interactive Sales Letter technology works. You won't regret it. Do it Now.

How To Make It Easy For People To Give You Their Money!

2004-09-10T10:23:00.000-04:00

"Discover How A Museum of Bad Art and An Interview With God Showed Me How To Get People To Give Their Moolah To You And Me Easily!"

Hi

This is LeBlond, Gerard LeBlond from sell-info-products-online dot com (www.SellInfoProductsOnline.com).

For all of you who have "content-rich" websites your visitors will appreciate you for giving them what they want.

And what they want are answers to their questions.

If someone surfs into your site to find answers to a problem and you solve that problem...

Yipeeee Yahooo. Your efforts helped that person out. And...

If you attract a decent amount of satisfied visitors you are bound to have some generous souls in that mix. So...

Why not make it easy for those people to show their appreciation for the value you gave them (in the form of hard-to-find information or suggestions or facts) by making it easy... and I mean really easy... to reward you with a monetary contribution?

Why not, indeed.

Let me show you two great ways of doing it! And you don't need to set up a merchant account to use either method!

"How Bad Art Opened My Eyes!"

I stumbled across the first way purely by accident. Here's the story:

A couple of weeks ago my wife spent several hours sorting through a year's worth of "art projects" created by our 9 year old and our 5 year old kids.

The works filled two good sized card-board boxes and those boxes were left near our home office's door to remind me to store them in the attic. Well...

The day that this note was written was the day I decided to stash the "artworks" up and away between the roof's joists and rafters. But first...

I quickly leafed through each child's collection. This not only brought back memories of the prior year (i.e. the first time I was introduced to each piece) but made me wonder...

"Could those pieces be considered 'good art' or 'bad art'?"

As a parent, I'm blinded and biased to think that my kids are the best of the best and their works: better than all other kids.

But I wanted to be objective so, after storing the "art boxes" in the attic I decided to find out if my kids' art pieces could be classified as 'good art' or 'bad art'. So...

I didn't bother looking for the answer at the library...

Nor did I call "information" or 911...

No sirreee Bob... Instead I

Went to my computer and "googled" for "bad art".

The first listing I saw was for The Museum of Bad Art:

The Museum Of Bad Art (MOBA) is the world's only museum dedicated to the collection, preservation, exhibition and celebration of bad art in all its forms.

So I clicked on it's website link (www.museumofbadart.org) and did a quick study of bad art.

But what does this have to do with getting your website enabled to accepted tips or gratuities or monetary gifts... how can you get people to give you their money? Patience... I have not forgotten the purpose of this missive. But before I tell you how to do it you need to know...

What I discovered and how I did it for myself. So, back to the story...

As I was navigating around the MOBA's website I clicked on the homepage's "Donate" link and it was then that I was inspired. Yes! It was then that I saw the light!

There, near the top right hand side of my computer screen were the words "donate moolah" and a square banner ad that read:

Greetings

Send $2 or more to

MOBA today!

Click to Pay

fully refundable

amazon honor system

learn more

"Amazon honor system" I thought.

"Never heard of it but let's learn more", I thought.

Yep! That little banner forced me into a mental dialog but...

It didn't last long before I clicked on the banner link and discovered...

That MOBA had made arrangements with Amazon.com to collect money from generous benefactors.

"Me Too! Me Too! I want in!", went my internalized brain speech to an attentive audience of one. So I did my homework and this is what I discovered:

Amazon.com has a service called "Amazon Honor System" designed to let yourweb site's visitors show how much they care for you by giving you money; it works as follows:
A generous soul sees and clicks on a banner, called a "paybox" and this takes them to a "paypage" that has been set up by you earlier (using amazon.com's "set-up" wizard that walks you easily through the process) and then the person pays you with a click and amazon.com pays you;

Not bad...

So I joined the Honor System and you can see Amazon.com payboxes at two of my blogs: http://gerard-leblond.blogspot.com and http://gerardleblond.blogspot.com

Interested in learning more and setting up your own paybox with amazon.com?

If so get the detailed, step by step method at http://gerard-leblond.blogspot.com (or you can try http://gerardleblond.blogspot.com) and look for the 10 September 2004 posting.

What else should you know about "The Amazon Honor System"

no registration fees, set-up fees, or fixed participation fees are charged to you;
Amazon.com makes it's money from you by charging transaction fees based on the amount of money you receive. For each payment you get, amazon.com charges $0.30 plus 2.9% of the total transaction amount. The person making a payment isn't charged any fees;
You receive your money when Amazon.com transfers your Amazon Honor System earnings directly into your checking account;
You can initiate a disbursement at any time, provided your Honor System account balance is at least $1.00. In addition,
Amazon.com will automatically disburse your earnings every 14 days (as long as you have at least $1.00 in your account);
you can track your earnings and review your transactions online;
note that all Honor System payments are voluntary. Therefore, a payor may refund himself for any reason and with no questions asked up to 30 days after a payment is made; and if this happens
There is no process by which you may contest a payor-initiated refund (but then you agree to this when you decide to participate in amazon's program).

Interview With God

Later on the same day I checked my email and a friend had suggested I visit a website at: http://www.theinterviewwithgod.com/

Apparantly my friend had spoken to the creator of that website and discovered the guy was using a flash presentation to share an inspirational "public domain" poem called "The Interview With God".

My friend mentioned that the website owner was pulling in tons of traffic, much from word of mouth, and ...

The website owner had a number of smart "money making methods" that consistently brings in the dough!

So I visited the site and lo and behold what did I find?

A Paybox! It said:

Help support

Get inspired now!

Click to give

fully refundable

Amazon honor system

learn more

So now you know "How A Museum of Bad Art and An Interview With God Showed Me How To Get People To Give Their Moolah To You And Me Easily!" But wait...

There's more.

I promised to show you a second way of collecting money from website visitors.

The second way is through paypal.com

It's much like the Amazon.com Honor System and has many of the same benefits.

You can see an example of a paypal "Make a donation" button at the bottom of the left hand column of Brad Fallon's blog (see: http://www.bradfallon.com)

If you plan on accepting donations I suggest you set yourself up to do so with both Amazon Honor System and with Paypal.

The advantage of using both paypal and amazon Honor system pay buttons is to exploit the fact that some people are familiar and comfortable with only paypal online payment methods, others are familiar and experienced with amazon.com's online payment 1-click payment and others are familiar with both.

Cover all your bases and increase your chances of them rewarding you with a monetary contribution?

If nothing else, hopefully you've picked up something new and if you put that info into action maybe, just maybe, you'll be in a better position to make your website a little more profitable.

From http://www.sellinfoproductsonline.com/ and http://www.sell-info-products-online.com/ this is LeBlond, Gerard LeBlond and I'll see you there!

P.S. I think, no... I know that my kids' art pieces are examples of "good art". Thank you Museum of Bad Art for convincing me.

P.P.S. There's an amazon Honor System paybox hiding somewhere on this page for your inspection.

The Brad Fallon Information That Gerard LeBlond Promised To Deliver

2004-09-08T09:14:00.000-04:00

To read The Brad Fallon Information That Gerard LeBlond Promised To Deliver please click on the following link:

www.sellinfoproductsonline.com/Brad_Fallon_Interview_Review.html

Hope you find the information useful.

From http://www.sellinfoproductsonline.com/ and http://www.sell-info-products-online.com/ this is LeBlond, Gerard LeBlond and I'll see you there!

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The Review of the Interview Between Brad Fallon and Ken McCarthy

2004-09-08T08:13:00.000-04:00

Here's "The Brad Fallon & Ken McCarthy Interview Review" That Gerard LeBlond Promised To Deliver

This is LeBlond, Gerard LeBlond from http://www.sellinfoproductsonline.com/ and about four weeks prior to posting this blog I discovered an online marketing technique that is beyond fabulous. I promised to give up the details in a later posting and this is it! Let me explain. But first... some background history. Ken McCarthy, an ecommerce guru from New York, sent me an email that turned out to be important. Ken wanted to let me know that he had earlier interviewed an online marketer by the name of Brad Fallon. Up until that point I had never heard of Mr. Fallon. But Ken's email message motivated me to find out more so I followed a link that took me to one of his pages were I downloaded two MP3 files of the conversation that the two had several days earlier. I listened carefully to those audio files and took copious notes about selling info products online. What Brad Fallon had to say about search engine positioning literally floored me. Based on those notes I decided to write this review of the interview. Who should read on? Good question! If you're interested in selling info products online and you want to know how to improve your ranking in the major search engines you'll want to read on. Here's the text of Ken's email to me:

To GerardLeBlond:

My interview with Brad Fallon on common sense search engine marketing is up.The call - like all "System" calls – is 100% pure content.No fluff, no filler, no 'teasing' you to buy something else. Brad shares what he learned at last week's "Search Engine Strategies Conference" in San Jose.Some new breakthroughs:* Easy ways to combine the power of search engines with PR to get free advertising* How to use 'blogs' to get get better search engine positioning* Simple, but powerful things every web site owner can do to improve his search engine ranking - without hiring or being an expert

If you're looking for more traffic without paying an arm and a leg for it, I'm sure listening to it will be very profitable way to invest your time. Here it is: http://www.thesystemseminar.com/brad/interview.html

Best, Ken

Visit: http://www.moretrafficnow.com/ The System, PO Box 42, Tivoli, NY 12583, USA

Here are my notes from the interview:

1. Brad is a search engine entrepreneur who actually makes a fantastic income from an online business that isn't involved in selling online courses on "how to market online";

2. 90% of info out there is about selling info on internet marketing;
But there is a ton of opportunity for selling other items or services on the internet;

3. He opened his online store sometime around October of November of 2003 with very little traffic and then, after doing some search engine optimization he got his first order on Jan 5, 2004 and his business blossomed from then on;

4. His profit margins are 30 to 50% for selling hard inventoried items.

5. At first, he and his wife started selling out of their house then they had to take over the basement then they had to do it out of a small office and then they had to get a small warehouse… all in 8 months!

6. The name of his ecommerce site is www.myweddingfavors.com

7. Brad remembered and took to heart two major points that Ken McCarthy had impressed upon him earlier in his carrier:

Point 1... the ideal business centers around selling information because of the great advantages info products possess and

Point 2: your ecommerce site doesn’t have to be perfect... forget perfection... the important point to remember is 'just start doing anything'. You can always fine-tune later but get your site up and running NOW... DO Something Now and worry about fixing it later;

8. If you know how to consistently place your site in the top 10 search results of google you essentially have a license to print money;

9. It takes some work, and it takes some study to get good solid search engine positioning results;

10. Brad attended Danny Sullivan’s search engine optimization seminar in San Jose between 2 and 5 August 2004 and he learnt about the value of "Blogging";

11. What's a blog? Blog = short for web log; a blog is created by using a simple content management software that lets writers put in reverse chronological order thoughts on a website.
12. Each blog ends up on it’s own web page, created by the blogging software, and the pages get saved and archived.

13. Blogging is becoming more and more popular in leaps and bounds.

14. Brad Fallon referred a book called “The Cluetrain Manifesto: The End of Business As Usual” talks about how companies will interface with the public in 2000 and beyond.

15. Brad brought up another book called “We The Media” in which any person can become the media.

16. With blogs you can add researched materials on a regular basis to the internet thereby helping you become part of the “media”.

17. Now let’s look at the marketing aspect of blogs. 1st; there is software that’s available for free use that allows a blogger to create web pages without even knowing html. One company that lets you do this is at http://www.blogger.com/ for free. Google bought blogger.com Moveabletype.com is another company involved in providing blogging software.

18. Every time you post an entry in your blog and every time someone leaves a comment on your entry each become separate and new web pages.

19. Pages on web sites are important because generally the websites with more pages tend to rank higher in the search engine ranking scheme.

20. The more content you have the more groups of key words you end up having and with different combinations of those key words and you have a better chance of coming up with even weird search phrases that someone might use to find what they are looking for and which happens to jive with what your site has to offer.

21. You end up having more shots at more apples by having more content richness and more diverse, but related, pages.

22. But now things get really interesting when people comment on your blogs. Why? By leaving comments on your blog they are contributing to your site’s content and it's on their dime and time! Wow!!!!

23. 2nd benefit of having all those pages is that you end up getting more navigable links that point to your site from those blog pages and search engines rank partly on how many pages link to your site.

24. It’s easy to post on your blog and if you make 5 posts in one day you’ve added 5 pages to your site.

25. Add a little ad at the top of your blog’s formatted page and this ad should have a navigable link to your website.

26. You can also create a link strip, with the links to all of your websites and legitimize presence of the different sites by calling that link section “this site is sponsored by the following supporters:”, at the bottom or side of your blog page that appears in all the blogs.

27. Since blogs tend to update their content a lot google tends to crawl through blogs often and if you have a link on a blog it will tend to be found quickly by the search engines.

28. Here's an important note: "Submitting your site to google is a complete waste of time. Don’t waste the time, energy or money".

29. One technique that can help is to get one link from a blog that has a decent page rank can get your site listed highly by google. If you can place a comment on a blog that gets crawled by google 2 or more times a day it’s possible for your site to pop up within two hours of the time the comment was posted (assuming you have a navigable link to your site referenced in your blog comment page).

30. Avoid posting comments on a blog that do not have anything to do with the blog topic. If you do that the owner of the blog may delete your comment (called cleaning out).

31. The technique that you should use is: go to high trafficked blogs and post comments of good content material and you can often put a link in it of your own web site in exchange for providing content to their website.

32. http://www.bradfallon.com/ has a blog on a page rank 6 website and he invites people to post comments.

33. Ready to Blog? Want to learn more? Visit http://www.blogger.com/ (free for everyone) and/or www.moveabletype.org

Based on that information I started my own blog (you're looking at it) and within less than 48 hours the web page in which that blog occupied was in the number one google spot when I "googled" my name. Impressive! But... Since I didn't add additional content to the blog I noticed that my first and only blog page disappeared from the number one spot after a couple of weeks. ;)

This little test suggests that creating a blog and regularly adding to in is not only a great way to get your name ranked higher by google but can help you turn your name into a brand. Branding yourself is an ongoing process and it looks like blogging is one way that can help but only if...

You provide interesting and useful content. Well, there you have it.

I promised that the Ken McCarthy and Brad Fallon interview contents would be dynamite.

You've read my review... it's up to you to decide.

If nothing else, hopefully you've picked up something new and if you put that info into action maybe, just maybe, you'll be in a better position to sell not only information products online but any other kind of goods or services.

From http://www.sellinfoproductsonline.com/ and http://www.sell-info-products-online.com/ this is LeBlond, Gerard LeBlond and I'll see you there!

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Gerard LeBlond posts first Blog on Friday 13 Aug 04

2004-08-13T18:53:00.000-04:00

This is LeBlond, Gerard LeBlond from www.sellinfoproductsonline.com and less than 15 minutes prior to posting this blog I discovered an online marketing technique that is fabulous.

Let me explain.

A couple days ago I got an email from Ken McCarthy.

Ken had earlier interviewed an online marketer by the name of Brad Fallon, and Ken promised to send me a link that would take me to one of his pages were I could download two MP3 files of the conversation that the two had several days earlier.

As I think about it now I realize that Ken's delivery on his promise was a blessing because...

What Brad Fallon had to say about search engine positioning just floored me.

I took notes and I'm going to write a review of the interview and it'll be posting it on this blog sortly.

If you are interested in selling info products online and you want to know how to improve your ranking in the major search engines you'll want to read my review.

I promise that it will be dynamite.

More to follow.

From www.sellinfoproductsonline.com and www.sell-info-products-online.com this is LeBlond, Gerard LeBlond and I'll see you there!

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Gerard LeBlond posts first Blog on Friday 13 Aug 04

"7 Or Less Answers Will Tell You What To Do With A Hot Potato...
Guaranteed!"